Platform: X

SocialPilot’s pricing model is the interesting thing about it. Rather than charging per channel or per seat, it sells bundles that include both, and one of those bundles is the best-value team plan in this directory.

The $34 tier

Standard is $40 a month, or $34 annually, and covers ten social accounts and three users. Included at that price: approval workflow, social inbox, bulk scheduling and white-label reports.

Compare that. Buffer Team for ten channels with colleagues is $120 a month. Hootsuite for three seats is around $297. SchedPilot only reaches team seats at its $79 Enterprise tier. For a three-person agency with ten client accounts, nothing else comes close, and this single plan is why SocialPilot appears in most of our agency recommendations.

The rest of the range

Essentials is $20 a month, $17 annually, for five accounts and one user. Reasonable, though Publer at $21 for five accounts adds cheaper team members and bulk features.

Premium is $100 a month, $85 annually, for twenty accounts and six users. This is where it stops being a value play: twenty accounts on SchedPilot Gold is $35. You are paying $65 a month for the extra seats and the agency tooling, which is only worth it if you use both.

Ultimate is $200 for forty accounts and unlimited users. There is a 14-day trial and no card is required, which is more generous than most. No free plan.

What it is like to use

Functional. The calendar works, bulk CSV takes up to 500 posts, and the approval flow does what it says. Nothing about it is delightful and nothing is broken.

White-label reporting included at $34 is worth flagging, because several competitors treat it as a premium add-on and agencies use it monthly.

Network coverage is slightly behind the leaders on newer platforms, so check the current list against your client roster before committing.

Analytics are adequate. If reporting depth is what you need, run Metricool alongside it.

Who it is for

Small agencies and freelancers with two or three clients, plus in-house teams of three where more than one person publishes. That is a large slice of the market and SocialPilot serves it better than anything else at the price.

It stops being the answer past twenty accounts, where flat-rate pricing wins decisively.

Setup and the first week

SocialPilot is straightforward to set up and slightly tedious, which is a fair description of the whole product. Connecting ten client accounts takes about twenty minutes of permission screens. Once they are in, grouping them by client and assigning team members to those groups is quick and works properly.

The bulk CSV import is the thing to learn first. Five hundred posts per upload, with columns for date, time, account and caption, turns a month of scheduling into one file. Agencies that use this properly get a real hour back every week, and agencies that never open it wonder why they are paying for an agency tool.

The approval workflow in practice

SocialPilot’s approvals are single-tier: a post is either approved or it is not. There is no chain of reviewers and no conditional routing, which is exactly what Loomly charges more for.

For most agencies that is sufficient, because most approval processes are one client saying yes. For a regulated business with a legal reviewer and a brand reviewer, it is not, and this is the most common reason teams outgrow SocialPilot rather than price.

Clients can be given a limited login that shows only their own content, which works well enough. It is less polished than Planable’s shared-link review and considerably cheaper, and for most client relationships that trade is the right one.

Verdict

Thirteenth overall, which undersells the one plan that matters. If your situation is ten accounts and three people, this is the tool to buy and the ranking is beside the point.

It sits here because the tiers either side of that plan are unremarkable, and because a directory ranking has to average across everyone rather than optimise for one shape of team.

Loomly calls itself a brand success platform, which is marketing language for something real: it treats a social post as a thing that gets drafted, reviewed, revised and approved, rather than typed into a box and queued.

The workflow

A post moves through states: draft, pending approval, approved, scheduled. Different people can hold different permissions at each stage, so a junior writes, a manager approves, and nothing publishes without passing through the chain. For a regulated business or a brand with a legal review step, that structure is the product.

Post mockups render content exactly as it will appear on each network before anyone signs off, which catches the truncated caption and the badly cropped image while they are still fixable.

The post ideas feature suggests topics based on dates, trends and your own categories. It sounds gimmicky and it is one of the few such features that earns its place, mostly because running out of ideas is a genuine failure mode for in-house teams.

Pricing

Starter is $65 a month for twelve social accounts. The next tier up is a large step, landing well over $300.

That gap is the problem with Loomly in 2026. Twelve accounts for $65 is around $5.40 per account, which is not outrageous on its own, but SchedPilot Gold covers twenty accounts for $35 and SocialPilot Standard covers ten accounts and three users for $34 annually. Loomly is asking roughly double for a workflow layer.

And when you outgrow twelve accounts there is nowhere gentle to land. A team needing sixteen accounts faces a jump that makes a switch look attractive, which is presumably why so many people search for alternatives.

Who it is for

In-house marketing teams of four to ten people where content passes through several hands before publishing, and organisations where an unapproved post is a real problem rather than an embarrassment. Pharmaceutical, financial services, higher education, anything with a compliance reviewer.

Also useful for teams that struggle to fill a calendar, because the ideas engine addresses that better than a blank composer does.

It is the wrong tool for a solo operator, for a small agency watching costs, and for anyone whose approval process is one person saying yes in Slack.

Setup and the first week

Loomly takes longer to set up than a plain scheduler and less time than an enterprise platform. The work is in defining who approves what. Get the permission tiers wrong and you either have a bottleneck where one person must sign off on everything, or a workflow that looks like governance while everybody publishes directly.

Budget half a day for that configuration and do it with the person who actually owns the approval, not the person who set up the account.

Once running, the daily experience is good. The calendar is clear, post mockups appear without extra clicks, and the notification emails tell reviewers what needs their attention rather than that something has changed.

What has changed recently

Loomly’s pricing has moved upward over successive revisions, and the entry tier has shifted from something a small business might buy to something only a funded team would. That drift, rather than any change in the product, is why it now sits eleventh.

It matters because the competition has moved the other way. In 2022 there was no flat-rate tool offering twenty accounts for $35, and approval workflows were genuinely a premium feature. Both of those are now available lower down the market, so the premium Loomly charges buys a narrower advantage than it used to.

If you are already on a legacy Loomly plan at an older price, staying is reasonable. If you are evaluating it fresh at $65, compare it directly against Planable for the approval experience and SocialPilot for the price before deciding.

Verdict

Eleventh, rated 3.9, and the rating is about price rather than quality. The workflow is well built and the mockups are better than most rivals manage.

What has gone wrong is the position in the market. At $65 for twelve accounts it sits above the cheap flat-rate tools and below the enterprise platforms, offering less capacity than the first and less capability than the second. If the structured approval chain is genuinely load-bearing for you it is worth the premium. If it is not, Planable does approvals more pleasantly and SocialPilot does them for half the money.